Strategy and Positioning and Product, Pricing, and Channels
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list answers under each question in 250-300 words per section
Product- New smart insoles(fictitious) from Reebok. This product can keep track of your calories, blood pressure, how many miles you walk or run, how fast the person runs, this smart insoles can also have the capability of providing the approximate weight a person should be at based on their height, sex and age also all the data can automatically be transfered to a smart phone’s application.
Describe
your target market for this new product
Describe the
needs that cause your target market to buy including emotional and logical
drivers
Describe
the channels of distribution you will use to sell your product along with a
description of how each channel partner will add value.
Briefly describe the promotional strategy for your product focusing on the methods you will use to measure the success of your plan
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