Strategic Thinking Map: Market Analysis
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Use the Case Study attached
to conduct a market analysis. In the market analysis, identify the
segments (potential patients and physicians, for example) and provide a
summary of your findings.
Develop a written report of the market analysis. Include a visual
diagram of your overall market analysis using strategic thinking maps as a tool to assist with the different
facets of the strategic planning process.
The map is to be used as a supplement to the written market
analysis.
The well-written market analysis should meet the following requirements:
- Be 3-4 pages in length, not including the cover, abstract (optional), or reference pages.
- Utilize headings to organize the content.
- Include the strategic thinking map in addition to/or as a part of the 3-4 pages of content.
- Include a minimum of four references with associated in-text
citations. T - Be formatted according to APA
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