Strategic Plan Using Capsim Data

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Example Attached

3 Pages APA

Your strategic plan submission must be uploaded before your enter your competitive round 1 decisions. The SMART goals have to defined round by round, product by product for four rounds within each functional area. It’s better to show your SMART goals using a table for each functional area. The SMART goals should indicate the decisions that you are going to make for each product in each round. That is, size, performance, MTBF, age, and material costs for R&D. Price, promotion budget, sales budget, awareness, accessibility, and sales forecast for the Marketing area. Production order, ending inventory, automation, and capacity additions or subtractions for each product, for each round, in the Production area. For the Finance area, show how you are going to fix the leverage problem in one or two rounds. You should also show your SMART goals by round for the HR and TQM areas and explain why you have chosen those SMART goals. Look at the attached examples and use the attached Excel spreadsheet to create the information for your strategic plan.

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