Service Marketing

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1. Take a picture or a screenshot of an advertisement for a service.

2. Submit a one-page report, no less than 400 words in which you:

a) Provide the name and business/organization and describe the service offered.

b) Discuss what pricing approach you believe is utilized by the service provider (costbased,
competition-based, or demand-based). Explain why you believe so.

c) Identify what is the pricing strategy used (see pages 461-468) and discuss how such
strategy corresponds to one of the four value definitions in Figure 15.2 (page 458).
d) Provide a color picture or image of the actual advertisement you used, and reference
or mention where you took the picture of the advertisement from.

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