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you must provide one solid paragraph for each of the eight weeks that states the most important marketing concept you learned that week and how you plan to apply it. For the deliverable, prepare a Word document, title page, bold side headings of each week, full paragraph form.
Week one; Consumer lifetime value
week two; Enhancing customers attention
*intensity of stimuli
week three; psychological influences on buyer behavior
week four; consumer behavior
week five; generational marketing (Greatest Generation, Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z)
week six; brand loyalty and brand inertia
week seven; equity and attribution theory
week eight;value and relationship outcomes. action steps that marketers can take for consumers dislikes and the outcomes