Reflection Journal of Marketing Course

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you must provide one solid paragraph for each of the eight weeks that states the most important marketing concept you learned that week and how you plan to apply it. For the deliverable, prepare a Word document, title page, bold side headings of each week, full paragraph form.

Week one; Consumer lifetime value

week two; Enhancing customers attention

*intensity of stimuli

*contrast

*movement

*surprising stimuli

*involvement

week three; psychological influences on buyer behavior

week four; consumer behavior

week five; generational marketing (Greatest Generation, Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z)

week six; brand loyalty and brand inertia

week seven; equity and attribution theory

week eight;value and relationship outcomes. action steps that marketers can take for consumers dislikes and the outcomes

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