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Week Discussion Topic 6 MKT500: Pricing Products and Distribution Channels
The Gold Reling, Inc. are trying to introduce a new tablet to the market and want to choose between to channels: Push Market and Pull Market.
Pull Strategy has upward flow of demand. Within this strategy you have producer, wholesale, retailers, and customers. This strategy targets the flow of promotion mainly advertising to direct customers. Push strategy has a downward flow that also consist of producer, wholesale, retailers, and customers. This strategy targets the flow of promotions; mainly in personal selling to channel members.
Evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.