Module 1: Discussion Forum, marketing homework help

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Select one of the organizations listed below (or an organization of your choice). Discuss whether the selected organization uses social media effectively as a tool to reach the marketing mission of increasing revenue and the public relations’ mission of building relationships. Identify the major social media tools that the organization uses. Comment on observations regarding the organization’s use of the 4C’s framework.

  • Woot
  • Noonday Collection
  • TOMS shoes
  • Amazon
  • Starbucks
  • Disney

In your response, provide the following information:

  1. Name of organization
  2. Social media tools used
  3. A discussion of how those tools support marketing and PR objectives
  4. A discussion of how the organization effectively uses those tools
  5. Opportunities for improvement
  6. The source of your information (in APA format). Note: If your information was found on the internet, be sure to include the URL or link to the campaign.

Support all discussion posts with information and concepts from the class readings. These terms and concepts may be used in Critical Thinking assignments and in the Portfolio Project, so the discussions are a good place to explore the concepts.

Your post must be well written and formatted according to the requirements in the CSU-Global Guide to Writing and APA. Include at least two substantive responses to your classmates’ posts. Respond to these posts in any of the following ways:

  • Build on something your classmate said.
  • Explain why and how you see things differently.
  • Ask a probing or clarifying question.
  • Share an insight from having read your classmates’ postings.
  • Offer and support an opinion.
  • Validate an idea with your own experience.
  • Expand on your classmates’ postings.
  • Ask for evidence that supports the post.
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