International Company Selection Walmart Sony Starbucks

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It should include an ordered list of two to three companies that you have selected, along
with a company overview that introduces each company, justifies how each company meets the required criteria, and includes your rationale for selection. It is important that you consider the final
submission critical elements as you develop your list of companies.

Company Selection Process
Identification of companies that will meet your client’s need takes practice to ensure that you have fully considered the requirements. To guide the selection of
your potential two or three companies, complete the following brainstorming tasks in order:

1. Spend 5–10 minutes brainstorming the names of companies that you are interested in.

2. Review that list and cross out all companies that are not headquartered in the United States.

3. Review the list to cross out companies that do not offer their products or services in at least two other countries; this may take a little research on your
part. A few examples of companies that meet the criteria include Walmart, GM, Microsoft, and McDonald’s.

4. Have you narrowed your list of companies down to two or three? If not, identify additional criteria that will help you narrow your list to two to three
companies.

5. Once you have narrowed your list of companies down to two to three companies, number the companies in order of preference (with your top choice
listed as number one).

6. For each of the companies on your list, conduct research into the corporation and its background.

The following critical elements must be addressed in your initial post for each of the potential companies you identified:

a) What is the name of the corporation you have selected?

b) Give a brief overview of your chosen company, including the types of products and/or services it offers, the markets it targets, which may be
different in different countries, and its brand values (i.e., what the brand means to you).

c) Are these aspects of the company consistent in the markets it serves?
II. Criteria Verification: How does this company meet the criteria for selection? Provide the source(s) for this information.
III. Rationale: Explanation of your rationale for selecting this corporation is essential, as it will be the focus of your work through the course.
a) What is your rationale for selecting this company? In particular, what interests you about it?

I. Company:
a) What is the name of the corporation you have selected?
b) Give a brief overview of your chosen company, including the types of products and/or services it offers, the markets it targets, which may be
different in different countries, and its brand values (i.e., what the brand means to you).
c) Are these aspects of the company consistent in the markets it serves?

II. Criteria Verification: How does this company meet the criteria for selection? Provide the source(s) for this information.

III. Rationale: Explanation of your rationale for selecting this corporation is essential, as it will be the focus of your work through the course.
a) What is your rationale for selecting this company? In particular, what interests you about it?
b) What in your opinion makes it different from its competitors, both in its home market (i.e., in the United States) and in the various markets
where it operates overseas?

https://en.wikipedia.org/wiki/Sony_Entertainment

https://corporate.walmart.com/our-story/our-busine…

https://www.starbucks.com/business/international-s…

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